Last updated: March 20, 2026
This Cookie Policy explains how The Baking & Cooking Science Lab (“we”, “us” or “our”) uses cookies and similar technologies on https://ovenlytic.com/ (the “Site”).
The Site is published and operated by WEB MEDIA MARKETING LIMITED, company number 15132960, with its registered office at 24-26 Arcadia Avenue, Fin009, London, England, N3 2JU.
This Cookie Policy is an integral part of our Privacy Policy and should be read in conjunction with it. It also complements our Terms of Use.
1. What are cookies and similar technologies?
Cookies are small text files containing unique identifiers that are sent to your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work efficiently, to secure the connection, and to provide analytical information to site owners.
Beyond traditional cookies, we may also use similar technologies, including:
- Local Storage (HTML5): This allows us to store information (like your preference for Celsius/Fahrenheit or your saved diagnostic charts) directly in your browser. This helps streamline your experience on your next visit by remembering your setup.
- Pixels (Web Beacons): Tiny transparent images or code snippets that help us see if you’ve interacted with content or ads (for example, to know if a specific Pinterest infographic brought you here).
- Tracking URLs: Links with unique identifiers used to track the effectiveness of our scientific content distribution or affiliate campaigns.
2. Why do we use cookies?
At The Baking & Cooking Science Lab, we use these technologies for four main purposes:
- Essential Operations & Security: To keep the site running, prevent fraud, and ensure your session is secure. Without these, the site simply wouldn’t work.
- User Experience (Functionality): To remember your choices (like language, region, or accessibility settings) so you don’t have to reset them every time—saving you time in the kitchen.
- Performance & Analytics: To understand how visitors navigate our site (e.g., which culinary experiments are most popular, where users get stuck in a diagnostic guide). This data is aggregated and anonymized.
- Advertising & Monetization: To support our free research and content model. This includes displaying ads relevant to your interests and tracking successful referrals to our partners (like Amazon for precision thermometers), so we can earn a commission to fund our laboratory work.
3. Detailed list of cookies we use
The specific cookies deployed may change as we update our site or change partners. Our Consent Management Platform (CMP) provides a real-time scan of all active cookies. Below is a categorization of the technologies we typically use:
| Category | Purpose | Examples of Providers | Typical Retention |
|---|---|---|---|
| Strictly Necessary | Essential for site security, load balancing, and saving your privacy preferences. You cannot switch these off. | Cloudways (Hosting), Cloudflare (CDN/Security), CMP (Consent Tool). | Session or up to 12 months. |
| Performance & Analytics | Help us measure traffic sources and unique visits to improve site speed and data presentation. | Google Analytics 4 (GA4), Search Console. | Up to 14 months. |
| Advertising & Affiliate | Used to build a profile of your interests to show relevant ads and to attribute sales for equipment commissions. | Google AdSense, Amazon Associates, Pinterest Tag, Meta Pixel. | Varies (Amazon is typically 24h). |
| Functionality | Enables enhanced features like video players for cooking demonstrations or social sharing buttons. | YouTube (embedded videos), Social Media Plugins. | Session or persistent. |
4. Your choices and legal basis
We respect your right to privacy. The way we handle your consent depends on your location:
4.1 UK and EEA Users (GDPR)
We rely on your explicit consent for all non-essential cookies (Analytics and Advertising). When you first visit the Site, a banner appears asking for your permission.
- If you click “Accept All”, you allow us to use all cookies.
- If you click “Reject All”, only strictly necessary cookies will be set.
- You can customize your choices via the “Settings” button on the banner.
4.2 US Users (CCPA/CPRA & State Laws)
We operate on an “Opt-Out” model. We may use cookies for targeted advertising, which may be defined as a “sale” or “sharing” of personal data under California and other state laws.
You have the right to opt-out of this sharing at any time by clicking the Do Not Sell or Share My Personal Information link in our footer.
5. How to manage or delete cookies
You are in control. Here is how you can manage your cookie preferences:
5.1 Via our Cookie Banner
You can reopen our preference center at any time to change your mind. Look for the cookie icon or the “Privacy Settings” link at the bottom of any page.
5.2 Via your Browser Settings
Most web browsers allow you to block or delete cookies. Please note that if you block all cookies (including essential ones), parts of The Baking & Cooking Science Lab may not work properly (e.g., diagnostic tool filters may not save).
5.3 Third-Party Opt-Out Tools
For interest-based advertising, you can also use industry opt-out tools such as:
- USA: Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI)
- Europe: Your Online Choices (EDAA)
Google-specific controls
- To control or opt out of personalised Google ads, visit Google Ads Settings: https://www.google.com/settings/ads
- To understand how Google handles data from partner sites using its services, see: https://policies.google.com/technologies/partner-sites
- For an industry-wide opt-out of third-party advertising cookies, visit https://www.aboutads.info/choices/
6. Third-Party Links and Services
Please remember that when you use a link to go from our Site to another website (e.g., clicking an Amazon link to buy a kitchen scale), this Cookie Policy no longer applies. Your browsing and interaction on any other website is subject to that website’s own rules and policies.
7. Updates to this policy
We may update this Cookie Policy to reflect changes in technology, regulation, or our business operations. The date at the top of this page indicates when the latest changes were made. Significant changes will be communicated via a notice on the Site.
8. Contact Us
If you have any questions about our use of cookies, please contact our compliance team:
- Email: [email protected]
- Postal Address: WEB MEDIA MARKETING LIMITED, 24-26 Arcadia Avenue, Fin009, London, England, N3 2JU.