Privacy Policy

ByNathan Editorial Team

Last updated: March 20, 2026

1. Introduction

Welcome to The Baking & Cooking Science Lab (the “Site”), available at https://ovenlytic.com/. This Privacy Policy explains comprehensively how we collect, use, share, and protect your personal information when you visit the Site, use our culinary diagnostic tools and time/temperature charts, or communicate with us.

We are committed to handling your personal data with transparency and integrity, respecting both the General Data Protection Regulation (GDPR) for our European/UK users and the California Consumer Privacy Act (CCPA/CPRA) for our US users.

By accessing or using the Site, you agree to the practices described in this Privacy Policy. This document should be read in conjunction with our Terms of Use, Cookie Policy, and Disclaimer.

2. Identity of the Data Controller

The Site is owned, operated, and published by:

WEB MEDIA MARKETING LIMITED
Company number: 15132960
Registered office: 24-26 Arcadia Avenue, Fin009, London, England, N3 2JU
United Kingdom

For the purposes of data protection laws (including the UK GDPR and EU GDPR), WEB MEDIA MARKETING LIMITED (“WMM”, “we”, “us” or “our”) is the Data Controller responsible for your personal information.

3. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact our privacy team:

  • Email (Privacy & Legal): [email protected]
  • Email (General Support): [email protected]
  • Postal Address: WEB MEDIA MARKETING LIMITED, 24-26 Arcadia Avenue, Fin009, London, England, N3 2JU.

4. Information We Collect

We collect different types of information depending on how you interact with the Site.

4.1. Information you provide directly

  • Newsletter Subscription: When you sign up for our emails, we collect your email address and, optionally, your first name to personalize the content.
  • Comments & “Submit Your Bake” Content: If you leave a comment on an experiment, or submit photos of your baking outcomes through our diagnostic features, we collect the name (or nickname) you provide, your email address (not published), your website (optional), and the content/images you submit.
  • Correspondence: When you contact us via email or our contact form, we collect your email address and the details of your message.
  • Surveys & Feedback: Information you voluntarily provide in response to surveys regarding your cooking habits, kitchen equipment, or baking challenges.

4.2. Information collected automatically

When you navigate the Site, we and our partners (advertising networks, analytics providers) automatically collect certain technical data, including:

  • Device Data: IP address, browser type and version, operating system, device type (mobile, tablet, desktop), screen resolution.
  • Usage Data: Pages visited, time spent on pages, click-through rates, referring URL (where you came from), and exit pages.
  • Location Data: Approximate location (Country/City level) derived from your IP address. We do not collect precise GPS data.
  • Cookies & Identifiers: Unique identifiers stored in cookies, pixels, or local storage. See our Cookie Policy for details.

5. How We Use Your Information

We process your personal information for specific, legitimate purposes:

  • Service Delivery: To display the website correctly, allow you to access diagnostic guides, view data charts, and use interactive features.
  • Communication: To send you the newsletter (if subscribed), respond to your inquiries regarding culinary experiments, and send administrative notices.
  • Monetization (Advertising & Affiliation): To display advertisements (via networks like Google AdSense) and to track affiliate sales (via Amazon Associates) which fund the free scientific content of this Site.
  • Analytics & Improvement: To analyze traffic trends (e.g., “Which baking fails are most searched?”) to improve our content strategy and user experience.
  • Security & Compliance: To detect fraud, block spam (e.g., in comments), prevent security breaches, and comply with legal obligations.

5.1. Legal Basis (GDPR/UK)

For users in the EEA/UK, we rely on the following legal bases:

  • Consent: For newsletters and non-essential cookies (analytics/ads).
  • Legitimate Interest: For site security, fraud prevention, and basic operation of the business (including contextual advertising).
  • Legal Obligation: When we are required by law to keep records.

6. Sharing and Disclosure of Information

We respect your privacy. We do not sell your personal contact details (email lists) to third parties for their own marketing use. However, we share information with the following categories of recipients:

  • Service Providers (Data Processors): Trusted vendors who help us operate the site, such as:
    • Hosting providers (e.g., Cloudways);
    • Content Delivery Networks & Security (e.g., Cloudflare);
    • Email marketing platforms (e.g., Mailchimp/MailerLite);
    • Analytics tools (e.g., Google Analytics 4).
  • Advertising & Affiliate Partners: We share identifiers and browsing data with partners like Google AdSense and Amazon Associates to display ads and attribute commissions. Under CCPA, this may be considered a “sale” or “sharing” of data (see Section 10).
  • Legal Requirements: We may disclose information if required by law, court order, or to protect the rights and safety of WMM, our users, or others.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, user information would be one of the transferred assets.

6.1 Google advertising cookies

Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or to other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites on the Internet.

You may opt out of personalised advertising by visiting Google Ads Settings (https://www.google.com/settings/ads). Alternatively, you may opt out of a third-party vendor’s use of cookies for personalised advertising by visiting https://www.aboutads.info/choices/.

For more information about how Google uses information from sites or apps that use its services, please see: https://policies.google.com/technologies/partner-sites.

6.2 Processing of IP addresses for ad measurement and personalisation (EEA, UK, Switzerland)

From August 2026, for users located in the European Economic Area, the United Kingdom and Switzerland, Google may use the IP address it receives through the advertising integrations on our Site to support privacy-safe ad measurement and ad personalisation. Where consent is required by law, we obtain your consent through our consent banner before any non-essential cookies are set or such data is processed. You can review and change your choices at any time via the privacy/consent settings link in our footer.

7. International Data Transfers

WMM is based in the United Kingdom. However, our servers and third-party service providers (like Google or Amazon) may be located in the United States or other countries.

If you are accessing the Site from the EEA or UK, please note that your information may be transferred to countries that do not have the same data protection laws as your jurisdiction. We safeguard these transfers by:

  • Using providers that adhere to the Data Privacy Framework (DPF);
  • Implementing Standard Contractual Clauses (SCCs) approved by the European Commission/UK Government.

8. Data Retention

We retain your personal information only as long as necessary:

  • Newsletter Data: Until you unsubscribe.
  • Analytics Data: Typically retained for 14 to 26 months before being anonymized or deleted.
  • Communication Records: Retained for a reasonable period to resolve your inquiry and for record-keeping purposes.

9. Security

We implement appropriate technical and organizational measures (such as HTTPS encryption, two-factor authentication for staff, and regular security reviews) to protect your data. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

10. Your Privacy Rights

Depending on your location, you have specific rights regarding your data.

10.1. Rights for UK & EEA Users (GDPR)

You have the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request correction of inaccurate data.
  • Erasure (“Right to be Forgotten”): Request deletion of your data.
  • Restriction & Objection: Object to processing (e.g., for direct marketing).
  • Withdraw Consent: At any time (e.g., by clicking “unsubscribe” in emails).

10.2. Rights for US Users (California / CCPA & CPRA)

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You may request the categories and specific pieces of personal information we have collected.
  • Right to Delete: You may request that we delete your personal information.
  • Right to Opt-Out of Sale/Sharing: You have the right to direct us not to sell or share your personal information for cross-context behavioral advertising.
  • Non-Discrimination: We will not discriminate against you for exercising these rights.

To exercise your Opt-Out right, please visit our Do Not Sell or Share My Personal Information page.

11. Children’s Privacy

The Site is not directed to children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately for deletion.

12. Third-Party Links

The Site contains links to external sites (e.g., Amazon, reference laboratories, or other culinary blogs). We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.

13. Changes to this Privacy Policy

We may update this policy to reflect changes in our practices or legal obligations. We will notify you of material changes by updating the date at the top of this policy or via a prominent notice on the Site.

14. Contact Us

For any questions regarding this policy or to exercise your privacy rights, please contact us at:

WEB MEDIA MARKETING LIMITED
Email: [email protected]